(via io9)

Today at noon EST (that’s 9am Pacific time), Gaiman will begin an exquisite corpse story on the BBC Audiobooks America Twitter account with a single tweet. Other Twitter users can then contribute to the story with their own tweets (all tweets must include @BBCAA and #bbcawdio, cutting into those precious 140 characters). Once the tale reaches 1000 tweets, the BBC editors will edit it into a (hopefully) coherent story. An audio version of the story will be made available in the iTunes store for free.